The overarching mission of in-store asia 2018 this year was ‘bigger and better that before’ and this was very well articulated by the Exhibitors through design in their stalls where they endeavoured to attract, inspire and engage with their potential customers. The Expo featured 130 stalls from 5 countries in which visitors experienced diverse design languages of stall design that were inspired from the tenets of retail design.
Exhibitors had employed design disciplines like architecture, interior design, digital engagement, sensory branding and visual merchandising to showcase their unique propositions. The judges had a challenging task of picking out the most effective and impactful stalls to decide the winners. The criteria used were based on how effectively the stall engaged with its potential customers to showcase its offering through an impactful, inspiring and engaging experience.
in-store asia has maintained a reputation of celebrating design in the retail design and shopper marketing domain with the Expo participants demonstrating their commitment to delivering the best in class of retail experience design in not just in their businesses but also in the presentation of their brand, products and services in their stalls.
Visitors get to experience a delightful line-up of stalls in step with international standards using a lot of creative forms, materials and color palettes.
To appreciate this effort, in-store asia has instituted awards for excellence in stall design. All category of Expo participants compete for the Winner & Runner-up position for the Best Stall Design and are assessed by a jury selected from senior design professionals from the industry by the management committee of in-store asia.
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