VM Challenge 2019

VM Challenge is the one-of-a-kind Window Display contest for the VM Community.

VM Challenges is a part of In-Store Asia convention, scheduled on 15th March post 4.00 pm.

Only Conference delegate (14-15 March 2019) can take part in VM Challenge. To register as delegate kindly Click here


  • Top visual merchandisers from 15+ top brands and companies compete
  • On The Spot Brief, with given props and material - 60 Mins to Complete the Window DisplayTeam Work, lighting fast ideation and skillful execution amidst the twist and turns in the task as the contest gets underway
  • Judging will be done by special Jury comprising of some of the experts in designs fraternity


  • Only a registered Convention delegate of the In-Store Asia 2019 can take part in the VM Challenge 2019
  • Participant: Professionals practicing as visual merchandisers or retail designers in the capacity of consultants or employees of retailers or brands in India
  • Team Formation: 6 Teams comprising of 6 members each (1 Team Leader + 5 members).
  • Team members will be selected on First-come-first-get basis. Not more than 2 members of a team can be from the same company. However, this can be changed by the discretion of the management before the event.
  • Resources: The Window cage with lighting, all materials and implements will be supplied at the venue to each team by the organizers.
  • Design Brief: Will be given just before the event by the event anchor.
  • The Task: To conceptualize, plan and install a window display for the given brief in 60 Minutes
  • Judging: Will be done by a special Jury comprising of some of the experts in designs fraternity appointed by Managing Committee of In-store Asia

Note: The concept can be changed/ designed by managing committee.

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Exhibition Booth Enquiry

Be a part of the largest trade fair in the Indian Sub-continent for retail resources and investments in Store Design, VM and In-store Marketing.

Speaking Opportunity

Inspire, influence and inform the audience on new age retailing. Share your thoughts on the power of digitising store experience, success stories and profitable business strategies with key stakeholders of the industry.

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