Jim Lucas - EVP - Global Retail Insight and Strategy - DRAFTFCB

Via value-added experiences, Jim Lucas helps retailers, manufacturers, and service providers motivate shoppers. The acknowledged founder of the science of retail ecology, he is internationally recognized as a veteran marketer and leading retail expert who brings more than two decades of experience to today’s changing retail landscape. And as one of the industry’s foremost practitioners of shopper marketing, he is known as a leading authority on the science of understanding how consumers interact with brands and how they behave in retail environments.

During his more than 20 years in the marketing industry, Jim has served as director of strategic planning and research at Draft Chicago, director of planning and research at Frankel in Chicago, and director of analytics and modeling at Krumm & Associates LLC. His clients have included, among others, Burger King, Del Monte, Kellogg, Kmart, Kraft, Kroger, McDonald’s, Mervyns, PepsiCo, Procter & Gamble,Quaker Oats, SC Johnson, Sears, Target, USPS, and Walgreens.

Lucas has served as an adjunct faculty member at the Lake Forest Graduate School of Management and The University of Chicago. He received his PhD in sociology from the University of Chicago and his MA from Loyola University in Chicago. He is a frequent speaker at leading industry forums including the Cannes Int’l Advertising Festival, Cosmeceuticals Conferences, In-Store Marketing Institute, and POPAI. Recently, his article, “Shopper Marketing: the discipline, the approach,” appeared in Shopper Marketing, edited by Markus Stahlberg and Ville Maila (Kogan Page).