Damodar Mall - Director - Food Strategy - Future Group

For Damodar Mall, Director, Food Strategy, Future Group, retail and consumer behaviour are areas of passion while observation and ethnography are his trusted habits. Specialising in supermarket retailing and involved in building retail businesses from scratch, he has given shape to many ventures. Having done this significantly in the supermarket space at D Mart, Sangam Direct, Food Bazaar, KB's FairPrice and HUL, this IIM-B alumnus, also authors ShopTalk, a column on Indian Customer Behaviour, in Times of India and DNA newspapers. He is also the member of Coca Cola Retail Research Council of Asia.