Andrew Campbell - Chief Brand officer - Reliance Retail

Andy has recently joined Reliance Retail, bringing them over 30 years of experience in developing, building and delivering brands across many retail channels. He has worked as a strategic consultant covering brand marketing, business planning and implementation management and has held senior roles across store design, merchandising and operational functions. He has worked in the UK, USA and South America and more recently in Asia, the last 5 of which have been in Thailand, where he was responsible for the Tesco Lotus brand plan, developing their brand strategy and multi format plan for small stores to shopping malls and department stores.