With over 25 years of experience in various senior management positions, Rajat has worked extensively in the areas of agriculture, retail, and consumer goods. Rajat has helped develop and support the implementation of Route to Market (RTM) and distribution strategy for leading Consumer Packaged Goods (CPG) brands in Africa, South-East Asia, Europe and India. Further, he has conducted detailed RTM benchmarking exercises across prominent brands in India, with a focus on channel coverage and leading practices. He has exhibited his proficiency in category management, joint business planning and Point of Purchase (POP) activation in leading CPG companies.
Specifically, Rajat has managed the EMEA business of a global cosmetics company, through its affiliates and distributors across 30 countries in Europe, the Middle East, Central and Eastern European countries (CEE), Scandinavia and Israel. He has also set up a top-line sales and distribution organisation in India to launch a leading cosmetics brand through department stores and modern retail formats, while also managing the international business in Canada, the U.S. and Latin America. Further, he has aided another global cosmetics company across Russia and Eastern Europe.
He holds prestigious membership with various FMCG, Retail and Agriculture councils under CII and FICCI.
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