Paru has over 23 years of work experience in market research. She started with Qualitative research and has donned the hat of both: Qualitative and Quantitative for nearly two decades. She started her career with ORG-MARG [Now Nielsen], then went to head research in Synovate India [now IPSOS] and joined KANTAR IMRB in 2015.
She has worked across sectors from FMCG to Automotive. Her core work involves working on a wide range of studies that include Exploratory understanding, Need Gap elicitation, U&A, Segmentation, Brand Equity, Concept, Product and Packaging development and testing, Communication Development and Evaluation.
Her dual experience allows her to focus on client business issues irrespective of methodology. In KANTAR IMRB, she leads the design thinking team which enables the client journey from insight to outcome.
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