M. C. Cariappa

President – Sales & Marketing

Jockey India

As the captain of the Sales and Marketing team for Jockey, Mr. Cariappa lives by the mantra that, “a team of Champions will never beat a Champion team.” Business targets aside, his relentless pursuit to motivate team members to live less out of habit and more out of intent is exemplary. Over the years, Mr. Cariappa has encouraged his team in Jockey to enhance perception skills, foresee problems, resolve them, and above all, tweak their own competence. 

Under his leadership, brand Jockey has evolved into one of the most sought after lifestyle brands among the millennials in India. On one hand, the distribution network has become more robust and Jockey’s presence in multi brand retail has grown exponentially across the country. His focus on expanding the footprint of Exclusive Brand Outlets in the new International Retail Format, has given a new definition to consumer experience of innerwear, leisurewear and sportswear through product range representation and visual merchandising. Today brand Jockey has 575 EBO’s across the country

 

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