Aanchal believes in transformational ideas and disruptive innovation as a key proposition in the business of brands. At Futurebrands Consulting, she leads the brand strategy and transformation projects for entrepreneurial brands like Lenskart, Biba, Zivame, Sleepwell, Upgrad and many more. Futurebrands consulting builds insights-led strategy for businesses, which conceptualises brand success from consumer point of view. Aanchal has led several successful projects with her team to discover unique successes for her brands and implement them flawlessly.
She started her career with Domino's Pizza with their 100 store launch roller-coaster year in 1999. She then joined Tanishq. She was part of the team which experienced the turn-around at Tanishq. Aanchal led significant initiatives in retail, product, marketing and was Head of Brand in her last role at Tanishq.
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