Craig Phillipson

Managing Director


Craig is the managing director of Shopworks, an international retail consultancy that offers design, category management and shopfitting based on 20 years of researching how and why people buy. Shopworks have been lucky to have worked with some of the world’s leading manufacturers and retailers such as Shell, Costa, Pandora, Swarovski and Audi.

Craig is happy to share Shopwork’s insights which have allowed them to develop successful offices in London, Paris, Moscow and Shanghai. He generally speaks about how to increase sales through understanding customer behaviour and creating a better retail experience.

Craig has spoken at many leading conferences including The Retail Design Exhibition (London), EuroShop (Düsseldorf), The Asia Retail Conference (Mumbai), The International Russian Retail Conference (Moscow), Popai Retail Marketing and Instore Communications Conference, London.

When not at Shopworks, Craig can be found riding his bike or walking the dog, recently voted “Least appropriate family pet” at the village show (the dog, not Craig).

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