An Industrial Designer from the National Institute of Design, Ahmadabad, India, Ashish started his design entrepreneurship journey, 28 years ago, by co-founding India’s pioneering design practice, Elephant. Elephant today is present in India as well as Singapore.
Ashish leads Product & Retail Experience Innovation group and has lead projects ranging from consumer appliances related to air, water & energy, medical equipment, wearable electronics, automotive and retail. He & team at Elephant is recipient of several awards including Spark (USA), Greener Gadgets (USA), CII-Design Excellence and 5 products received the India Design Mark. His consulting experience spans start-ups, Corporates, MNCs from India, South-East Asia, Japan and Europe.
Ashish conducts workshops on Growth by Design & Product Innovation. Recently invited to speak at International Design Congress, Gwangju, he also delivered keynote at International Symposium, Naju Innovation City, Korea, 2016 World Eco-friendly Design Expo.
Ashish is President, Association of Designers of India, an active member of the Design Alliance Asia and has been on the jury of India Design Mark. He has served as appointed member of India Design Council and was invited to attend Good Design Mark Jury, Japan. This year Ashish has been on the Product Design Jury at Cannes Lions as well as Taiwan International Student Design Competition.
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