Antony Parham

Creative Director


A hands-on strategic creative director at FITCH, working with some of the world’s biggest brands, leading industry figures, thinkers and creative teams.

Antony is passionate about creating compelling seamless customer experiences, taking award winning creative pedigree to the nuances of many global markets including Europe, Russia, China, Middle East and India.


From strategic experience design for major global brands, premium retail to specialist high-end one offs, his career spans many sectors. With a background in interiors, his work involves creating engaging 'total experiences' based on insight and strategy, across every touch point from brand identity, physical experience, digital and to social media strategy.


Throughout his 25+ years career, his future focussed work has engaged customers, delivered client success, increased brand strength and sales recognised by numerous awards for clients including Selfridges, Nicole Farhi, French Connection, Habitat, Vodafone, Nokia, TATA Trent, Shoppers Stop, Infosys and Rockar Jaguar Land Rover.


Antony is a regular speaker within the India brand and retail industry and a recognised judge for India’s leading design awards programs.

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Exhibition Booth Enquiry

Be a part of the largest trade fair in the Indian Sub-continent for retail resources and investments in Store Design, VM and In-store Marketing.

Speaking Opportunity

Inspire, influence and inform the audience on new age retailing. Share your thoughts on the power of digitising store experience, success stories and profitable business strategies with key stakeholders of the industry.

Partnership Opportunities

in-store asia is now a part of the family of EuroShop Düsseldorf, the world’s #1 retail fair. Partner with us to enter the world markets and gain global competence in the retail landscape.