As an executive level Creative Director for both leading retail clients and agencies, Andy brings to Honest a wealth of experience in all aspects of a customer’s interaction with a brand. He knows how to implement innovative, creative and effective branding, marketing and ways of working and is equally comfortable with conceptual thinking as he is concentrating on the finest detail.
Before becoming Creative Director at Honest, Andy was Global Creative Principal at New Look, responsible for shaping the visual, verbal and physical expression of the New Look brand around the world. He was responsible for leading the in-house creative talent – graphic, store and digital designers, production managers and writers – whilst also briefing and collaborating with external agencies.
Previously, Andy spent over 10 years as Principle Creative Director at one of the UK’s leading agencies,ChecklandKindleysides, and 7 years at the global powerhouse Fitch - with work encompassing all disciplines for brands across the globe. Andy’s role was to inspire and maintain both creative and commercial performance. He brings unbeatable commercial experience to Honest, which our clients find invaluable.
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