The two days of convention brewed insights, ideas and wisdom that surely paved a way for effective retail endeavors. Day one was about integrating shopper marketing programs and wooing shoppers, we have thought leaders and brand custodians from varied categories sharing their approach. And day two morphed itself to be a hub where for the first time Retail design and visual merchandising were discussed keeping a sharp focus onto the business angle. We had practitioners, eminent speakers both national and international talking about making designs work for business. The convention was further spiced up with VM challnege - A live window display contest, wherein we had six teams each having a team leader, a breif was shared and in forty five minutes they were expected to dole out a creative Window Display. The winners were Balaji Natarajan's team Jade, who Won a Gold and Jenny Andrews team Sapphire won a Merit. Actionable wisdom and engaging interaction were the highlights of the convention.