The Celebratory Climax of In-Store Asia i.e. VM&RD awards with every passing year get larger than life. The fever of recognition has been escalating, this year we had in all 218 entires and we gave away 59 awards. We had 24 Gold trophies and 35 Merits being bagged that evening. Unfailingly as always the hall was filled with cheer, hooting and numerous applauses, all this reflecting nothing but the great work done by the industry.